Online Marketing Articles Worth Reading #4

 Every week I pull together the marketing articles that are really worth your time to read and share them with you to help you keep up with the latest tips and trends.

There are five key areas to consider as you’re marketing your business online, and I’ve selected from recent marketing articles to share the best one in each category with you:

1. Blogging: When you’re blogging, it’s easy to overlook a simple but important step that you can take to optimize your posts. Interlinking your blog posts – linking from one of your posts to your other posts – is good for both users and search engines. It helps users to discover more content on your site, and it helps create more backlinks for the search engines. Learn more from Problogger about why interlinking your posts is a must.
2. Content Marketing: Content marketing is critical for marketing online, yet it’s easier said than done. How do you know you’re developing the right content for your audience? How can you engage your audience through the content you develop? This Content Marketing Institute post can help you answer these questions by looking at the two criteria for great content.
3. Search Engine Optimization:  SEO can be intimidating for small business owners. Yet, it doesn’t have to be. Search Engine Journal provides three tips for small businesses to achieve SEO success: build one quality backlink at a time, create content that serves your audience, and focus on the niches that your competitors have overlooked. Good tips!
   
4. Social Media: Nobody likes people who lack good etiquette. Think about the last time you encountered someone who talked with their mouth full or neglected to say, “thank you” – not pleasant, right? Online, there are proper etiquette guidelines to follow as well. Hubspot has put together a handy marketer’s guide to social media etiquette that is worth checking out (my favorite is the one about not liking your own Facebook updates!).
   
5. Websites: After you’ve done all the work to create a great website and start blogging, you need to make sure that your website is helping you to meet your business goals. An important part of this is involves moving website visitors into your sales funnel, often by making sure that you can keep in touch with them. Email newsletters are a great way to do this, and Business 2 Community provides five tips for building your email database. 
   

Were these marketing articles helpful or interesting for you? Let me know with a comment!