37 Marketing Tools to Spy on Your Competitors

 Numbers 30 to 34

A Mixed Bag

There are a few tools that don't fit in any of the categories above, which can provide additional insight into what your competitors are doing.

30. BuiltWith investigates the technology behind your competitors' sites, covering servers, content management, underlying technology, analytics, advertising, and much more.

31. Marketing Grader is a free HubSpot tool that assesses websites in terms of blogging, social media, SEO, lead generation, and mobile, giving an overall score. It's a good way to see what your competitors are getting right, and wrong

32. Simply Measured rolls many of the tools on our list into one, including analysis of influencers, brands, trends, traffic, conversions, competitors, and more. It covers all the main social media channels with 35 different reports. The basic plans start at $500 per month, though there are free reports available for your own accounts.

33. The Wayback Machine from the Internet Archive lets you see how your competitors' pages looked in the past. You never know, you might learn something about how website changes improved conversions.

34. Check out your competitors' direct mail, email, and social campaigns with Who's Mailing What. It's a good way to keep track of trends, get ideas, and see what the competition is up to. This tool costs $747 per year.