There are five key areas to consider as you’re marketing your business online, and I’ve selected from recent marketing articles to share the best one in each category with you:
- Blogging: We’ve all heard about the KISS method (“Keep it simple, stupid!”), and simplicity is indeed usually the best course to follow. Did you know that you can also keep things simple with your blogging? Rather than letting yourself get overwhelmed with your blogging, check out these 7 ways to make blogging more complicated than it needs to be from Search Engine Journal – and avoid them!
- Content Marketing: “Your target market is not the same as anyone who could conceivably buy your product.” That’s my favorite line from this great post at the Content Marketing Institute. Some marketers and small business owners try to be all things to all people, and believe that anyone who could use their product or service is in their target market. Not true! Learn more about why you should focus on the niches for content marketing riches.
- Search Engine Optimization: SEO can be intimidating, but it doesn’t have to be. The best SEO involves a few key areas: having a good technical foundation, good keywords, proper optimization on each page, great content, good use of social media, and back links to your site. In my post on search engine optimization tips you can use, I share five actionable tips in each of those areas that you can implement starting today.
- Social Media: What are the best times to post on social media? Should you update your business Facebook page on weekends? Is it better to tweet in the morning or in the afternoon? These are important questions to answer if you want to use your time on social media effectively. This great infographic from Entrepreneur.com shows you the best and worst times to post to social media.
- Websites: Your website should be helping you to meet your business goals. You know this. But how do you actually do it? Simple: you track what works and what doesn’t so that you can make adjustments as necessary. With your website, this means that you need to use Google Analytics. Small Biz Trends has provided a good tutorial on how to use Google Analytics to tell where your web traffic comes from.
Were these marketing articles helpful or interesting for you? Let me know with a comment!