Saturday, 30 November 2013

Online Marketing Articles Worth Reading #2

It’s hard to keep up with all of the marketing articles that are out there, isn’t it? I find myself reading a lot of articles every week about online marketing, social media, content marketing, and more. Every week I pull together the marketing articles that are really worth your time to read and share them with you to help you keep up with the latest tips and trends.

There are five key areas to consider as you’re marketing your business online, and I’ve selected from recent marketing articles to share the best one in each category with you:
  1. Blogging:  Are you stuck trying to come up with ideas for your next blog post? It can be a challenge sometimes to continually think of new things to write about, right? Fortunately, there’s a great source of blog content that you can tap into quite easily.
  2. Content Marketing: Marketing your business online today requires providing good content for your readers – on an ongoing basis. It’s not something that you can just check off on a list and think that you’re done with it! To get the most out of it, you need to remember that content marketing is a marathon, not a sprint.
  3. Search Engine Optimization: The world of SEO has been changing. As Google has updated its algorithm in recent years, many common tricks and techniques have fallen by the wayside. Learn about SEO techniques that actually work now.
  4. Social Media: You’re on Twitter, Facebook, and LinkedIn. Wouldn’t it be great to know if your efforts are actually paying off? Though there is no firm industry standard, there are ways for you to measure the impact & ROI of your social media strategies.
  5. Websites: As a small business owner, imagine what it would mean to lose your website or even to have it down for a few days. Find out about WordPress security and your role in keeping your site secure. This is a must-read for anyone with a WordPress website.             Source; online-marketing-articles-worth-reading-
Was this helpful or interesting for you? Let me know with a comment!

Saturday, 23 November 2013

Online Marketing Articles Worth Reading #1

It’s hard to keep up with all of the marketing articles that are out there, isn’t it? I find myself reading a lot of articles every week about online marketing, social media, content marketing, and more. I’ll be pulling together the best of what I find every week, which will hopefully help you to keep up with the latest tips and trends without getting overwhelmed!

Here are the five key areas I'll be concentrating on and you need to consider when marketing your business online:
  1. Blogging: We are all drawn to stories. We also know that the best marketing involves telling a story. But sometimes that’s easier said than done. How exactly can you tell your story on your blog? Try telling your business story, one blog at a time.
  2. Content Marketing: You’ve heard of it (right?). It’s one of the most important trends in online marketing right now. Learn more about what it is and why it’s important.
  3. Search Engine Optimization: Keeping up with this ever-changing field can be tough. Wouldn’t it be great to have some industry leaders tell you exactly what you need to know? Forbes asked just that question. You can find the answers in what every leader needs to know about SEO.
  4. Social Media: Wouldn’t it be great to know that your social media efforts were being implemented effectively? Yes, you can do things ad hoc but why not take the time to do a bit of planning? These 6 steps to a small business social media strategy can help.
  5. Websites: If you’re using WordPress for your website, you can take advantage of some great plugins to help with security, SEO, and more. However, with tons of plugins to choose from, how do you know which ones will be the best to use? This guide to essential WordPress plugins is a good place to start. 

Thursday, 14 November 2013

Internet marketing strategies for a small business

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Online business industry is booming like never before. All small or large businesses are competing hard to reach to the best position in the global online market. The best way to climb the ladder is to get displayed in the search result of all big and giant search engines. Millions of people hit the search engine to get the required details and prefers to go with first or second listed links displayed in the search result. This is where the proficient SEO comes in.
Now what is SEO? SEO is acronym for Search Engine Optimization and has list of services to make the website outstand in search results. SEO is methodology which contains tactics and techniques used to increase website traffic indeed to get targeted traffic. SEO is the powerful web marketing technique using which companies can achieve higher ranks through which they can appear on the top of the search result. SEO technique helps search engines to find highest ranking websites and as a result website gets amplified visibility in web presence which drives more traffic resulting in more target audience or you can say more potential customers.
Great sales require great business promotion in market. SEO works exactly what is needed to promote business as most of the people relay on search engines to look for suggestion.
Search engines crawls the web and fetch website data (mostly text available on the website) through which it gets an idea about what the website is all about. Search Engines not only crawls the website but also performs the activities like indexing, processing, calculating relevancy, and retrieving of data to deliver search result.
Google or other search engines change their algorithm and strategies every now and then so it is essential to update website according to required changes to stay ahead in the race. Best SEO services are the answer for this. SEO companies provide different SEO services for search engine optimization in order to be in the pace.
There are different Internet marketing company strategies available which can help to achieve good position in the online market. Website content writing is very significant part of internet marketing. Content Marketing includes Articles, blogs, training videos, and podcasts. Web content needs to be appropriate and should be rich with required information otherwise low quality content can harm the brand value. Website content is something which creates gives first impression to the prospective customers so it has to be up to the mark and appropriate.
Another vital internet marketing strategy is Social Media Marketing. Social media marketing is being present on the social networking websites and participating actively with informative and interesting media posting.  So it works on the human nature of trusting the recommendation received from the person you know. Search engine optimization considers number of shares received by that content but large number of followers does not guarantee you number of customers. In order to gain the benefit of social media marketing one need to interact with the fans by replying to blogs or comments, allowing people to ask questions or even complains. Also it is very essential to address this interaction in professional manner.
The online internet marketing companies can help the businesses looking to get exposure in global market to accomplish their goals through different SEO services and internet marketing strategies available. It is essential for every online marketing company to know all the perfect details regarding the company for whom they are going to develop the SEO Services or other internet marketing strategies. Also they need to understand clients marketing strategies, business objective, target audience, goals and importantly their requirement.
Evince Development, a SEO Company USA, provides the preeminent and accurate SEO Services to reach to the global market. It is an online internet marketing company and provides excellent SEO Services and internet marketing strategies to attract more people to your website which leads to more customers for your business, and also enhances branding of your company.

Monday, 11 November 2013

LinkedIn: Check Out Who’s Emailing You on iPhone

Imagine you get an email from someone you’ve never met before. It’s about an attractive business proposition, but is it legit? Ordinarily you might spend some time hunting around online to learn more about the sender.
But now, LinkedIn says its new app LinkedIn Intro can do all that for you…and more.

Figure Out Who You’re Talking To

First, you can immediately put a name to a face. LinkedIn Intro places the name, photo and brief information from a sender’s LinkedIn profile near the top of the email. It will even tell you where they work.
This allows you to quickly distinguish between emails. You can see at a glance whether this is a legitimate contact from a likely business connection or spam to be discarded.
Second, tapping the bar at the top of the email quickly gives you even more information about the sender. You’ll see his or her past and present occupations, education and mutual connections, for example.
It’s everything you’ll need to craft a more informed response, and make a better impression.
Here’s a quick video overview:

Rahul Vohra, co-founder of Rapportive, an email company LinkedIn acquired last year, says his team built the new app after coming to work at the professional networking site.
In a recent post on the Official LinkedIn Blog, Vohra explains the motivation for creating the app:
The growth of mobile email is simply staggering. Four years ago, less than 4% of emails were read on mobile. Today, half of all emails are read on a mobile device.


The LinkedIn Intro app is available in English to users all over the world as a freedownload. You’ll need to enter your phone number at the LinkedIn Intro page.
LinkedIn says the app will support Gmail, Google Apps, Yahoo! Mail, AOL Mail and iCloud. But so far, it’s only available in the Apple Mail app for iPhone.
Basically, if you want to find out who’s emailing you on your iPhone, LinkedIn Intro looks like a good tool.

Thursday, 7 November 2013

Online Marketing Articles Worth Reading #14

It’s hard to keep up with all of the information about marketing online that’s available out there, isn’t it?
I find myself regularly reading a lot of marketing articles about SEO, social media, content marketing, and more. Every week, I pull together the articles that are really worth your time to read. Keep up with the latest tips and trends by checking out the articles below!
Blogging: Writing a blog post is far from a science, but wouldn’t it be helpful to have a formula that could result in the perfect blog post? Lucky for us, Rachel Sprung of Hubspot has done just that. In this helpful, step-by-step article, she guides us through the 9 simple things that every great blog post needs.

Friday, 1 November 2013

Internet Marketing for Small Businesses

Using social media is no longer an option–it’s practically a requirement for small businesses who want to connect with their customers. While the tools change almost daily, the goal stays the same: interact with customers and create trust. If you’re late to the bandwagon (or just want the latest), start here.

Social Media

We now know that not every age group uses social media the same, and it’s important to know where your target market falls. For example, the 35-44 year old span uses Facebook and Twitter the most, while teens have twice as many social friends as this group. Knowing that the average social network user is 37 years old can be helpful when planning your social media marketing strategy. Roy Morejon
Does your business even need a website anymore?  Many say that a solid Facebook Page can serve the purpose of a static website, with better results. The key is to keep it interesting and continually expand your network. And where you might push your product on your website, a hard sell is less well-received on a Facebook Page. Small Business CEO
Despite the flurry of social media contests, they may not be as effective as marketers want to believe. Giving away something for free makes it difficult to target the people that enter, and simply having someone Like your Facebook wall or retweet a message isn’t all that valuable, says Social Times. People who enter social media contests aren’t likely to stick around after the contest is over, so think it through the next time you want to give away an iPad to get more customers. Social Times

Managing Your Reputation Online

Your reputation is no longer in your own hands; it’s now in the hands of your customers. And if they’re not happy, there are dozens of places they can complain about you. The key is to monitor and manage what’s being said about you online, and remain transparent in your response. What not to do? Don’t argue with your customer, and don’t fake positive reviews of your business. The New York Times
When you do get a bad review online, take appropriate steps to address the issue. First, contact the customer and see if you can amend the situation one on one. Then, apologize, remembering that the customer is never more right than when they’ve publicly blasted you. A free product or gift card can go a long way to soothe ruffled feathers. Next, ask the customer to repost a revised review, considering the efforts you’ve made toward amending the situation. Small Business CEO

SEO Best Practices

Even if you’re a newbie to search engine optimization, you should still use analytics to better understand where traffic to your site is coming from. Free tools like Google Analytics go a long way in telling you what pages people like, how much traffic you’re getting, and what keywords draw in the most visitors. Analytics should be a part of your overall internet marketing strategy, as you can see which tools are working the best. Get Places
Are your keywords outdated? If so, you’re missing out on higher rankings on search engine results. Freshening up your keywords to what’s being searched for now can go a long way to put you in Google’s favor. Use your analytics (see above) to make sure your new keywords are getting the traffic you want. SEO Chat

Where Google+ Will Fall

With so many social media users and business owners still on the fence about Google+, many ask how Google will weigh search results using its social site. Will Google give higher priority to content produced through Google+? If so, it’s sure to lose users faster than Google Buzz or Wave. After such social failures, Google would do well to tread lightly. Social Media Explorer
Despite the question of whether Google will turn to a despot with the adoption of Google+, Chris Brogan says to jump on the bandwagon anyway. By connecting with others on the platform, small businesses can expand their networks, even if Google+ isn’t quite ready to roll out business profiles. Entrepreneur


When David Meerman Scott wrote his book, The New Rules of Marketing & PR, in 2007, social media was innovative. If you were using it, you were light years ahead of the competition. Now, the gap is closing, with more companies using social tools to market.But small businesses are still behind, with around half not using social media at all. It’s not clear why so many are reluctant to get social, but Scott provides some tips for getting started. The key, he says, is sharing valuable content and avoiding hype. Focus instead on how your products can help others. Entrepreneur

Advertising on the Internet is Now Simplified with New eBook “Directory of Ezines 2.0”

The No-Cost eBook from PromosBox is an Excellent Resource For Internet Marketers and Business Owners to Use When Looking for the Best and Safest Places to Promote Companies

PromosBox, a company that specializes in business to business advertising, recently announced the launch of its new eBook, “Directory of Ezines 2.0.” The 44-page eBook, which originally cost $47, is now available for download at no charge.
Written by Charlie Page, a well-respected and experienced marketing mentor, “Directory of Ezines 2.0” has become available at a time when times are tough in the advertising industry. Many marketers, advertisers, and businesspeople have questions that require answers provided by professionals. However, it can be extremely expensive to hire a professional for consulting purposes.
“Directory of Ezines 2.0” contains a wide variety of information that Internet marketers can use to locate convenient and safe places to promote their businesses. According to an article located on the website, “Directory of Ezines 2.0” teaches the reader how to blast their ad to 200,000 people for under $50, find the right ezines for their offers, submit articles for maximum exposure, find Joint Venture partners who will mail on their behalf, and work one-on-one with Charlie Page Directory of Ezines 2.0.
Professionals who are members of Directory of Ezines can receive Page’s consulting services at no cost, as well. Page offers personalized help that is tailored to his client’s needs. He is popular in the advertising industry and is available to help the members of Directory of Ezines at any time.
“If you need help making it online, especially if you are not where you want to be right now, then this just might be the thing that puts you over the top,” said a client in his Directory of Ezines review. “I know that personalized help from my mentors helped me get to where I am today.”
Individuals interested in learning more about PromosBox and Directory of Ezines Advertising Service can visit the company’s website for more information