Saturday 23 November 2013

Online Marketing Articles Worth Reading #1

It’s hard to keep up with all of the marketing articles that are out there, isn’t it? I find myself reading a lot of articles every week about online marketing, social media, content marketing, and more. I’ll be pulling together the best of what I find every week, which will hopefully help you to keep up with the latest tips and trends without getting overwhelmed!

Here are the five key areas I'll be concentrating on and you need to consider when marketing your business online:
  1. Blogging: We are all drawn to stories. We also know that the best marketing involves telling a story. But sometimes that’s easier said than done. How exactly can you tell your story on your blog? Try telling your business story, one blog at a time.
  2. Content Marketing: You’ve heard of it (right?). It’s one of the most important trends in online marketing right now. Learn more about what it is and why it’s important.
  3. Search Engine Optimization: Keeping up with this ever-changing field can be tough. Wouldn’t it be great to have some industry leaders tell you exactly what you need to know? Forbes asked just that question. You can find the answers in what every leader needs to know about SEO.
  4. Social Media: Wouldn’t it be great to know that your social media efforts were being implemented effectively? Yes, you can do things ad hoc but why not take the time to do a bit of planning? These 6 steps to a small business social media strategy can help.
  5. Websites: If you’re using WordPress for your website, you can take advantage of some great plugins to help with security, SEO, and more. However, with tons of plugins to choose from, how do you know which ones will be the best to use? This guide to essential WordPress plugins is a good place to start. 

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