Tuesday 14 January 2014

Online Marketing Articles Worth Reading #6


There are five key areas to consider as you’re marketing your business online, and I’ve selected from recent marketing articles to share the best one in each category with you:
  1. Blogging: Like any other activity, blogging is a skill that needs to be continuously practiced and improved. Rather than just writing randomly and hoping that you’ll get you the results you want, it helps to follow a process that focuses you on your reader, the benefits to the reader, and lastly, optimizing for search engines. Copyblogger’s post about 6 simple steps to writing seductive web copy is a great one to get you started.
  2. Content Marketing: How can a small business get started with content marketing? It can be overwhelming at first, but there are a few simple steps that you can take to get started: understand your customers, repackage your existing content, interview customers, distribute your content strategically, and track your blog metrics. These steps are explained in the Business2Community post about how to write a bare-bones content strategy for small businesses.
  3. Search Engine Optimization: If you read only one article about SEO this week, this should be it. What are the latest trends in SEO? What type of content will get you the best results? How does Google authorship affect your search results? All of these questions and more are answered in this great post at Search Engine Journal about the top 10 SEO industry trends for 2013 and 2014
  4. Social Media: Are you using LinkedIn to generate leads for your business? While LinkedIn is a great network for all professionals, it is especially important for those involved in B2b services. If you’ve set up your profile but aren’t sure what to do to make the most of LinkedIn, this post from Small Biz Trends shares five steps that lead to LinkedIn lead generation that you can use.
  5. Websites: Think for a moment about what would happen if your website was hacked. Pretty horrible, right? Security for your website is a priority that you cannot ignore. Fortunately, securing your website can be done quite easily. Social Media Examiner shares 5 steps to ensure that your WordPress website is secure.
Were these marketing articles helpful or interesting for you? Let me know with a comment!
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