Tuesday, 18 February 2014

37 Marketing Tools to Spy on Your Competitors

Numbers 20 - 25

Monitoring and Mentions


Often recommended for monitoring mentions of your own brand, social media monitoring tools work equally well for seeing what people are saying about your competitors.
20. Google Alerts saves you the trouble of visiting the site to repeatedly perform the same search. Set up an alert and have the latest news about your competitors delivered to your inbox. It monitors news, blogs, video, discussions, and books, and it is free.
21. Mention combines media and social monitoring. It tracks content published on web pages, news sites, blogs, and forums in 42 languages. It provides real time social alerts and has an excellent mobile app. There's a free plan, with the upgrade starting at $6.99 per month.
22. Social Mention provides real time search of brand mentions on blogs, microblogs, images, videos, questions, and bookmarking sites. This free web search tool also provides a broad brush sentiment analysis.
23. Talkwalker offers a service similar to Google Alerts, giving you the choice of monitoring news, blogs, discussions, or everything. You also can monitor content in different languages. It is free.
24. Topsy allows you to search tweets from 2006 forward, looking at links, photos, videos, influencers, and more. The free online search can provide a snapshot of a competitor's Twitter presence, but you will need the pro version for real time results and alerts, reports, and identification of key influencers.
25. You also can use Twitter's own search tool and save your searches, though the basic search doesn't provide the depth that Topsy has.